![]() Right before my donation form, I give a last plea that describes the urgency. Both serve the same purpose though of providing “social proof.” If your Organization is driven by particular data-points, you might choose to use those here instead of testimonials. I then validate our Cause with testimonials from real donors. I have an image that should provide an emotional response and my story explains the need clearly. In my example, I open immediately with the story. The difference is the tone and the visual with which you present your case or story. We still want to encapsulate the view of the visitor, create visual contrast, provide social proof, and a sense of urgency as well. While our content strategy for this landing page is very different than a product page, the basic principles of conversion design still apply. Here’s a screenshot of a basic landing page that I created with the Divi Builder: Now that we understand the purpose of landing pages and our strategy for a donation landing page, let’s make it happen. It gives the potential donor an easy way to donate on-page without redirect.It validates that need with unbiased external information.It tells a story of a need which appeals to the potential donors humanity.Instead, a donation landing page does the following: ![]() A donation landing page isn’t going to convince the potential donor about the merits of any “product.” In contrast, a donation landing page doesn’t promise any physical return. While the end-result of a donation landing page is virtually the same as a product landing page (that a user gives money to an organization), the strategy you employ for a donation landing page is very different.Ī product landing page is trying to sell the potential customer and convince them to make a purchase. Unfortunately, the large majority of those articles and tutorials are focused primarily on product landing pages. There’s no shortage of tutorials on effective landing pages throughout the internet either. If you’re a regular reader of the Elegant Themes Blog, you’ve probably read many articles about landing pages. How is a Donation Landing Page Different? Your donation page is a big opportunity to solidify a longterm relationship with your donors. When they land on that page, they should see nothing but things that re-affirm all the things they’ve been learning about you over their past months of volunteering and reading. Landing pages are a great way to consolidate the most compelling information about your Cause or Campaign into one easily digestible format that leads your visitor directly to the donation form at the end. That’s why, when they finally decide to give you their money, you want to show them your best material and make the experience comfortable. Your relationship with them is going to take a long time so when the point of donation comes, you don’t want to waste that opportunity. They might read your blog or watch your videos for months before wanting to donate. They might want to volunteer their time with your organization for a while before donating. In all likelihood, 90% of the effort of getting a donor to actually donate is done outside of the landing page. If that’s the case, why create a landing page at all? Why not just put a form anywhere and wait? The answer is simple: because your relationship with your donors matters. Most likely they are going to read all around your site for months before they finally click on that “Donate” button in your menu. ![]() They want to know that you’ll use their money wisely and prudently. Donors want to know your organization well. Consumers don’t need a strong relationship with the merchant in order to feel comfortable to purchase a product from them. ![]() Why Create a Landing Page for Donations?Ĭontrary to e-commerce and products, it’s not highly likely that you’ll have visitors that just find you on Google and suddenly donate. This article will help you understand what makes for a great donation landing page and how to make it happen with the Divi Theme (or Extra Theme or Divi Builder plugin) and the Give Donation plugin. If you are a nonprofit organization and depend on online donations for your income, then most likely you’ve thought a lot about your donation page.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |